The World is becoming increasingly global as the use of technology increases and evolves. This means that more businesses large and small are creating international partnerships, targeting international consumers, or maybe even opening up locations in new countries. It is a very exciting time, and with that we need to keep in mind that communication is key in taking your company global. You want to make sure that what your company is saying is what the consumer or company is

Mexico: Dia de los Muertos #LanguageTranslations #WorldHolidays #Worldmarketing

​China: Teng Chieh In China, the purpose of their Halloween season is to create a remembrance of the dead and freeing of the spirits of “pretas” so that they may ascend to heaven. Teng Chieh is a Halloween festival that honors the deceased and their spirits. People place food and water in front of photographs of their family members who have passed away. They also have bonfires and create paths lit by lanterns for the spirits to travel the earth on Halloween night. In some re

Culture The Latin American culture is a collectivist one. Meaning that much of the business and communication is family oriented. Latin America often has companies that are rooted in the regions historic traditions. Leadership within a business has a paternalistic hierarchy and the employers often take on the responsibility to personally care for their employees. The company is often run by family members who invite extended family to work for them. Employers generally hire n