The World is becoming increasingly global as the use of technology increases and evolves. This means that more businesses large and small are creating international partnerships, targeting international consumers, or maybe even opening up locations in new countries. It is a very exciting time, and with that we need to keep in mind that communication is key in taking your company global. You want to make sure that what your company is saying is what the consumer or company is

In 1977, US President Jimmy Carter traveled to Poland to hold the United States’ first-ever news conference in a communist country. Still reeling from communist threats, this visit was a significant event, one that needed to be met with equal care and grace. But that’s not how it went. President Carter was speaking through a not-so-accurate freelance translator who spoke “shaky” Polish. When Carter opened with “I left the United States this morning,” it was translated to, “W

The importance of good translation is most obvious when things go wrong. Here are three examples that show just how high-stakes the job of translation can be. CHOCOLATES FOR HIM In the 50s, when chocolate companies began encouraging people to celebrate Valentine's Day in Japan, a mistranslation from one company gave people the idea that it was customary for women to give chocolate to men on the holiday. And that's what they do to this day. On February 14, the women of Japan s

We all have been there - a short sentence for an email, text or sign that is needed in a different language. It could be for business or personal use and 'oh yes' let's go online and have it translated. What can go wrong with only a few words? Well, actually A LOT - just take a look at the image of a Chinese sign with English text! Very embarassing (and funny) but can you image what could happen in a more serious situation - business email, personal message, etc.!? So trust y